Media Planning and Advertising Go Hand in Hand

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We know that the media planning process works hand in hand with advertising to meet the marketing objectives in the selection of media time and space to circulate the advertising message.

We can successfully enable our clients to maximize the impact of their advertising budget with a carefully laid out media plan that involves negotiating with all media outlets to effectively reach their target audiences.

Our media planner works with the client to:

  • Define the business objectives and advertising strategy
  • Research and analyze data
  • Identify target audiences
  • Determine how the client brand can satisfy the audience needs
  • Define the type of media that can best accomplish the objectives

While we focus strongly on media buying and planning for our clients, our media planner is experienced in identifying the best media outlets and negotiating a media plan tailored to build awareness to reach the target audience while delivering a strong ROI for their business.

Call Via Media NW to define the best opportunities for your business with strong media buys at negotiated rates.

A Great Media Plan Includes Many Aspects of Marketing

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We have a creative staff and media planner that conduct an in-depth analysis in their media planning process to determine where your audience spends its time to engage them in the right place and time with context that is appropriate to your brand.

While developing the elements of the media plan our marketing consultant can build a media marketing plan as part of the overall media planning process with a customized media mix and marketing approach that will reach your target customers.

Aside from the traditional media, there are tech-driven multi-marketing channels that can be used by business owners, such as:

  • Social media
  • On-line or digital media – Mobile, Web online, SEO/SEM
  • Mobile applications
  • Email marketing

Call us to learn more about how the services of our media planner include many aspects of marketing in a media plan tailored to increase your brand awareness and drive prospects to your business.

Why Choose Us as Your Media Planner?

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While a media plan is important for your advertising campaign, selecting the media or type of advertising, especially for small business firms with limited budgets, can be overwhelming.

We have an experienced media planner with the professional expertise to develop a media plan to ensure that your product advertising will reach its targeted market.

These are the key components that form the basis of our highly-successful media planning process:

  • Defining marketing problems
  • Translating your marketing needs into media objectives that are attainable
  • Formulating effective media strategies

An additional part of our media planning process is consideration of reach and frequency as important aspects of your advertising plan to analyze which advertising schedules produce the best results to meet your media objectives.

Call Via Media NW to establish the exact media vehicles for effective advertising and business marketing. 206.714.6326